FROM DIY EDITS TO FULL PRODUCTIONS

FROM DIY EDITS TO FULL PRODUCTIONS

I’m Yan Felipe — founder of FIRMA AVI, a full-service production company born in Rio de Janeiro. I lead visual projects that range from viral content to large-scale campaigns, live broadcasts, and original formats.

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[ABOUT]

With over 10 years of experience in audiovisual, I started by editing skate and surf clips filmed by my dad. Today, I lead creative projects from concept to delivery — including live broadcasts, branded content, music videos, and original channels.

[ABOUT]

With over 10 years of experience in audiovisual, I started by editing skate and surf clips filmed by my dad. Today, I lead creative projects from concept to delivery — including live broadcasts, branded content, music videos, and original channels.

[ABOUT]

With over 10 years of experience in audiovisual, I started by editing skate and surf clips filmed by my dad. Today, I lead creative projects from concept to delivery — including live broadcasts, branded content, music videos, and original channels.

EXECUTIVE PRODUCTION

I lead end-to-end audiovisual projects — from briefing and team coordination to delivery. My focus is on structure, clarity, and execution at a high level.

LIVE

I produce live experiences with full technical support: multi-cam, pro audio, and stable internet — whether for fashion drops, product launches, surf comps or skate events.

CREATIVE VENTURES

I build original formats and collaborate with creators and brands to launch new content platforms — podcasts, docu-series, and branded storytelling.

VISUAL DIRECTION

I care about image. From camera movement to set design and lighting, I bring a cinematic approach to every project — sharp, intentional, and emotionally grounded.

MY WAY

MY WAY

MY WAY

[I MAKE IT HAPPEN]

[I MAKE IT HAPPEN]

my work

my work

From commercial sets to spontaneous moments — this is where I share both the projects I create with brands and the images I capture out of pure passion.

Whether it’s behind the scenes, travel stories, or just something that caught my eye, everything here reflects how I see the world through the lens.

From commercial sets to spontaneous moments — this is where I share both the projects I create with brands and the images I capture out of pure passion.

Whether it’s behind the scenes, travel stories, or just something that caught my eye, everything here reflects how I see the world through the lens.

[MY STORY]

CRAFTED OVER TIME

CRAFTED OVER TIME

A journey through the moments that shaped my creative path — from early skate edits to founding ventures and building a production company rooted in culture, collaboration, and purpose.

01

WHERE IT ALL STARTED

In 2005, my dad used to film me skateboarding. That’s when I first became fascinated by the camera and started editing simple videos for fun.

02

02

FIRST CUTS

FIRST CUTS

By 2009, I was fully into editing skate and surf footage. What started as a hobby became my way of learning storytelling and rhythm.

By 2009, I was fully into editing skate and surf footage. What started as a hobby became my way of learning storytelling and rhythm.

03

THE CALIFORNIA SHIFT

In 2017, I spent six months in California living the surf and skate lifestyle. That experience reshaped my perspective and planted the seed for something bigger.

04

04

FOUNDING FIRMA AVI

FOUNDING FIRMA AVI

Back in Brazil, I founded FIRMA AVI in 2018 with Rodrigo. Together, we built a production company rooted in street culture, fashion, and creative freedom.

Back in Brazil, I founded FIRMA AVI in 2018 with Rodrigo. Together, we built a production company rooted in street culture, fashion, and creative freedom.

05

REAL PROJECTS, REAL IMPACT

From live shopping to brand campaigns, we built long-term collaborations with brands like FARM Rio, Stanley, Decathlon,cerveja praya and Flamengo. always delivering with authenticity and intention.

06

06

Delivery

Delivery

I’ve been launching and supporting new ventures like Fala Levado and Canal Foco, while collaborating on Backstage — the podcast hosted by Eagle Trindade, creator of Neagle, a YouTube channel with over 15 million subscribers. I’m driven by creative challenges, authentic dialogue, and connections that go beyond the screen.

I’ve been launching and supporting new ventures like Fala Levado and Canal Foco, while collaborating on Backstage — the podcast hosted by Eagle Trindade, creator of Neagle, a YouTube channel with over 15 million subscribers. I’m driven by creative challenges, authentic dialogue, and connections that go beyond the screen.

[FAQ]

FREQUENTLY ASKED QUESTIONS

Have questions about our process? Find answers to some of the most common inquiries below. If you need more information, feel free to reach out—we’re here to help!

Have questions about our process? Find answers to some of the most common inquiries below. If you need more information, feel free to reach out—we’re here to help!

What types of audiovisual services do you offer?

Do you offer full service or just production?

Do you work with remote clients?

Can you support live broadcasts and live shopping?

What do I need to prepare before a shoot?

What types of audiovisual services do you offer?

Do you offer full service or just production?

Do you work with remote clients?

Can you support live broadcasts and live shopping?

What do I need to prepare before a shoot?

What types of audiovisual services do you offer?

Do you offer full service or just production?

Do you work with remote clients?

Can you support live broadcasts and live shopping?

What do I need to prepare before a shoot?

[contact]

Start with a message. End with a project.

  • FILMS

  • PHOTOS

  • LIVE STREAMING

  • PODCASTS

  • AND WHATEVER COMES NEXT

[contact]

Start with a message. End with a project.

  • FILMS

  • PHOTOS

  • LIVE STREAMING

  • PODCASTS

  • AND WHATEVER COMES NEXT

[contact]

Start with a message. End with a project.

  • FILMS

  • PHOTOS

  • LIVE STREAMING

  • PODCASTS

  • AND WHATEVER COMES NEXT