BEHIND THE LENS
My audiovisual journey started in the streets — skating, surfing, and editing clips my dad used to shoot. Over the years, I turned that into a career. From DIY edits to directing full-scale productions, I’ve worked across music videos, fashion campaigns, documentaries, and live broadcasts. Born in Rio, shaped by culture, and driven by visuals that mean something. Today, I lead projects that blend structure, instinct, and identity — creating images with real impact, not just aesthetics
[ABOUT]
Skateboarder, surfer and founder of FIRMA AVI. I create visual stories rooted in street culture, movement and real connection. From fashion campaigns to live broadcasts, my work blends raw energy with refined execution, always driven by purpose and craft.
[MY STORY]
A JOURNEY THROUGH THE MOMENTS THAT SHAPED MY CREATIVE PATH — FROM EARLY SKATE EDITS TO FOUNDING VENTURES AND BUILDING A PRODUCTION COMPANY ROOTED IN CULTURE, COLLABORATION, AND PURPOSE.
01
WHERE IT ALL STARTED
IN 2005, MY DAD USED TO FILM ME SKATEBOARDING. THAT’S WHEN I FIRST BECAME FASCINATED BY THE CAMERA AND STARTED EDITING SIMPLE VIDEOS FOR FUN.
03
THE CALIFORNIA SHIFTt
IN 2017, I SPENT SIX MONTHS IN CALIFORNIA LIVING THE SURF AND SKATE LIFESTYLE. THAT EXPERIENCE RESHAPED MY PERSPECTIVE AND PLANTED THE SEED FOR SOMETHING BIGGER.
05
REAL PROJECTS, REAL IMPACT
FROM LIVE SHOPPING TO BRAND CAMPAIGNS, WE BUILT LONG-TERM COLLABORATIONS WITH BRANDS LIKE FARM RIO, STANLEY, DECATHLON,CERVEJA PRAYA AND FLAMENGO. ALWAYS DELIVERING WITH AUTHENTICITY AND INTENTION.
Trusted by
Our commitment to quality is trusted by leading brands in the industry. Below, explore some of our trusted partners and the work we've crafted together.
