BEHIND THE LENS

My audiovisual journey started in the streets — skating, surfing, and editing clips my dad used to shoot. Over the years, I turned that into a career. From DIY edits to directing full-scale productions, I’ve worked across music videos, fashion campaigns, documentaries, and live broadcasts. Born in Rio, shaped by culture, and driven by visuals that mean something. Today, I lead projects that blend structure, instinct, and identity — creating images with real impact, not just aesthetics

[ABOUT]

Skateboarder, surfer and founder of FIRMA AVI. I create visual stories rooted in street culture, movement and real connection. From fashion campaigns to live broadcasts, my work blends raw energy with refined execution, always driven by purpose and craft.

[OUR TEAM]

Meet the talented creatives who bring Looma’s vision to life. Our team is a blend of skilled photographers, stylists, and visual artists dedicated to showcasing clothing with quality, creativity, and elegance. At Looma, we transform each garment into a story through our lens, guiding every step from concept to final image.

Sophia Chen

Lead Photographer

Sophia Chen

Lead Photographer

[OUR MISSION]

Our mission is to elevate your brand through exceptional clothing photography, providing a seamless experience from concept to final image. We are dedicated to delivering high-quality, captivating visuals that authentically represent your designs and resonate with your audience.

[process]

our simple process

our simple process

Our straightforward process guides you from initial concept through to final production, ensuring clear communication and high-quality results every step of the way.

01

Consultation

We begin by understanding your vision and objectives. This initial discussion helps us tailor our approach and align our creative direction with your goals.

02

02

Creative Planning

Creative Planning

Together, we develop a comprehensive plan that outlines the shoot concept, styling, and overall aesthetic. This ensures that everyone is on the same page before we move forward.

Together, we develop a comprehensive plan that outlines the shoot concept, styling, and overall aesthetic. This ensures that everyone is on the same page before we move forward.

03

Photoshoot

Our experienced team captures your designs in a professional setting, paying close attention to detail, lighting, and composition to create stunning visuals that highlight your clothing.

04

04

Post-Production

Post-Production

After the shoot, we carefully edit the images to enhance their quality, ensuring each photo reflects the craftsmanship and beauty of your pieces while adhering to your brand's style.

After the shoot, we carefully edit the images to enhance their quality, ensuring each photo reflects the craftsmanship and beauty of your pieces while adhering to your brand's style.

05

Feedback

We provide you with the edited images for your review. This collaborative step allows you to give feedback and request any adjustments, ensuring that the final images meet your expectations and align perfectly with your vision.

06

06

Delivery

Delivery

Once all adjustments are made, we deliver the final, polished visuals promptly. You will receive high-resolution images ready for use in marketing campaigns, lookbooks, or any other promotional needs, Help you to showcase your collection.

Once all adjustments are made, we deliver the final, polished visuals promptly. You will receive high-resolution images ready for use in marketing campaigns, lookbooks, or any other promotional needs, Help you to showcase your collection.

Trusted by

Our commitment to quality is trusted by leading brands in the industry. Below, explore some of our trusted partners and the work we've crafted together.

[contact]

Start with a message. End with a project.

  • FILMS

  • PHOTOS

  • LIVE STREAMING

  • PODCASTS

  • AND WHATEVER COMES NEXT

[contact]

Start with a message. End with a project.

  • FILMS

  • PHOTOS

  • LIVE STREAMING

  • PODCASTS

  • AND WHATEVER COMES NEXT

[contact]

Start with a message. End with a project.

  • FILMS

  • PHOTOS

  • LIVE STREAMING

  • PODCASTS

  • AND WHATEVER COMES NEXT